BY: Mel Rogers, president and general manager of KOCE-TV. Rogers has played a significant role in public broadcasting since 1984, leading two public television stations and serving for six years on the national PBS Board of Directors and three years as Chair of the California Public Television Association. Under his direction, KOCE-TV has become sixth-most watched PBS station in America with an estimated 5.8 million viewers monthly. (www.koce.org)



THE DIGITAL TELEVISION CONVERSION: WHAT EVERY CONSUMER SHOULD KNOW ABOUT THE END OF ANALOG BROADCAST TELEVISION


KOCE-TV’s Mel Rogers Reveals the Top Five Things Americans Should Know about the DTV Transition


At midnight February 17, 2009 television will undergo the biggest advance since the introduction of color: all over-the-air television stations will turn off their analog broadcast signal and switch over to 100 percent digital broadcast. With this change quickly approaching, consumers across the nation, are faced with confusion and misinformation about the digital television conversion.


As a trusted resource for education and information, KOCE-TV, an Orange County, California based PBS station aims to provide straight-forward answers for consumers about the impending DTV transition.


FIVE THINGS EVERY CONSUMER SHOULD KNOW ABOUT THE DTV CONVERSION:


  1. It is Unavoidable: The government has mandated that old analog television transmitters cease broadcasting television signals in February of 2009. Although many people are aware of the transition, they may not be aware of what they need to do. Households may not realize that they need to buy a converter box for any analog television not connected to a cable or satellite service and install it by February 17, 2009 to continue to receive free, over-the-air television. According to a current Association of Public Television Stations (APTS) survey, 25 percent of over-the-air households said they “don’t know” what steps they will take for the transition, and 19 percent said they would “do nothing.”


  1. It Won’t Impact Cable or Satellite Reception: The DTV conversion will only affect non-digital TV sets receiving signals via rabbit ears or a rooftop or attic antenna. With rare exceptions, all TVs can be converted to digital, even black and white ones, but since technical understanding varies, many people mistakenly believe they will need to purchase an expensive HD television or begin cable or satellite service.


  1. There are Two Ways of Continuing to Receive Over-the-Air Television: A great deal of confusion remains about the differences between HDTV and standard digital television. While both are digital formats, the cost implications of equipment are significant and consumers need to know what questions to ask before they buy a new television or sign a cable, satellite or broadband TV contract.


    1. Expensive Method: Buy a new digital HDTV and a digital antenna.
    2. Cheaper Method: Get a $40 dollar coupon from the government to help you purchase a $70 converter box that will turn digital signals from your antenna into an analog stream for your old TV.


  1. $40 Coupons are Available: Government coupons are available to help consumers purchase converter boxes for old televisions. For information, visit www.DTVanswers.com.


  1. Don’t Forget…that TV in the kitchen or the shop – these are often not fed by local cable or satellite providers.



For more information, visit www.koce.org.